We analyzed real Value Models across Cloud, Data, Security, FinTech, HR Tech and Supply Chain to find out. Already have a model? Benchmark it below. Haven't built one yet? This is where to start.
Each benchmark isolates one variable — useful whether you're validating an existing model or deciding if it's worth building one.
B2B Value Models have an average ROI of 443%, ranging from 291% to 727%.
B2B Value Models have an average Payback Period of 9.6 months, ranging from 5 months to 14 months.
B2B Value Models have an average ratio between price and value of 19.18%, ranging from 12.09% to 25.58%.
B2B Value Models deliver an average value of $13.13M per year, ranging from $2.79M to $30.33M.
B2B Value Models have an average of 7.69 Value Drivers, ranging from 3 to 14.
Value Drivers of B2B Value Models have an average value $2.79M, ranging from $85k to $17.33M.
Value Drivers of B2B Value Models have an average coefficient of variation of 80.8%, ranging from 36.9% to 123.09%.
More benchmarks are in development. Stay tuned for additional insights on B2B value modeling.
Every business case looks fine until someone in the room starts asking questions.
Stress-test your assumptions, drivers and numbers against what we're seeing across real B2B deals.
Not sure if now's the time, or where to start? Talk it through with a Value Engineer.
